BABA Overview

100% online Bachelor of Arts in Business Administration program overview

100% online Bachelor of Arts in Business Administration program overview

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Finish your degree strong at Gordon College when you earn your B.A. in Business Administration through our affordable, flexible, 100% online programs. Customize your degree with our General, Digital Marketing, Human Resources Management, Management, Marketing or Supply Chain Management concentrations, all of which are built within a faith framework, designed for working professionals and allow you to:

  • Transfer in previously earned credits from other accredited institutions
  • Develop in-demand skills that will help you make an immediate impact in your workplace
  • Achieve your career goals with opportunities to become a Budget Analyst, Business Development Manager, Digital Marketing Specialist and many other fast-growing roles

You’ll also receive personalized instruction from Gordon’s highly experienced faculty—who have held key roles at places like Fidelity, PNC Bank, Honeywell and Liberty Mutual, and who are Christians—meaning you will benefit from strong business training with staff and faculty who make your success their top priority. 





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Expand Your Career Opportunities and Improve Your Earning Potential

Earning your BA in Business Administration with a General, Digital Marketing, Human Resources Management, Management, Marketing or Supply Chain Management concentration online from Gordon College expands your career opportunities and improves your earning potential. Projections for roles that become accessible with your business administration bachelor’s degree are projected to grow as fast as or much faster than average by the U.S. Bureau of Labor Statistics. Examples include:

*Median pay is based on data collected from individuals reporting income. Individual data is based on education, experience, and a combination of salary, commissions, and bonuses and varies based on geographic location. 

Want even more career information?
Try our Career Finder Survey for your customized job profile!

Curious about curriculum?

Our robust and relevant curriculum teaches students a range of in-demand skills and equips them with the tools they need to succeed in a variety of business administration-related fields, including economics, management, marketing and more. 

Sample of Business Administration curriculum:

  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Statistics in Business and Economics
  • Intermediate Microeconomics
  • Principles of Management
  • Principles of Marketing

For full curriculum details, please visit the General, Management, or Marketing concentration pages.

A Workable Option for Working Professionals

Gordon’s online platform prioritizes the needs and experiences of online learners, which are unique from the traditional residential learner. The result is a highly active and interactive learning environment on a flexible schedule.

  • Six starting points. Gordon’s fully accredited online program offers six starting points throughout the year, making it easy for you to begin your degree whenever and wherever is best for your schedule and goals. 
  • Short course length. Courses are seven- to- eight weeks long, and most students complete two courses simultaneously each term, for a total completion time of three years (full-time) at 10–12 courses per year. Part-time options are also available.
  • Asynchronous delivery. Designed with the working professional in mind, courses are asynchronous, meaning you can complete the weekly material and assignments at your own pace, with the option for synchronous appointments such as live office hours and review sessions.
  • Digital-native content. Course strategy, material and delivery is designed by experts in online learning and is native to the digital platform, not a repackaging of in-person material. Students will master the same skills as they would in a traditional residential format, but through different assignments and activities built specifically for the online learning experience.  
  • Accessible material. Weekly material will feature video presentations, readings, virtual discussions and periodic evaluations through Gordon’s online learning platform, Canvas, which is ADA compliant and accessible via browser and app.
  • Directly applicable. Gordon’s online degree programs feature real-world applications to bring learning to life and empower students to have a direct, immediate impact in their current workplace.
  • Active and engaging. Students have ample opportunities to interact with their classmates and professors using innovative digital tools designed to build community and foster faith formation. 

Finish your Business
degree strong



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As one of the nation’s premier Christian liberal arts colleges, Gordon College helps students connect their passions and vocational aspirations to their faith and prepares them for leadership and a life of service. Learn more about how Gordon College can become a stepping stone in your future successes here

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Gordon College is one of the nation's premier Christian colleges and located just north of Boston. We offer students extraordinary access to leading-edge opportunities for intellectual, professional, and leadership development to address the increasingly complex challenges of a global society. Gordon stands apart from other outstanding institutions in New England by combining an exceptional education with an informed Christian faith.


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